Counterpoint Research reported that the iPhone 12 mini accounted for only five percent of all iPhone 12 sales in the U.S. in October and November 2020, according to data gathered by Consumer Intelligence Research Partners (CIRP). When Apple did so, it was assumed that the small form factor would persist for several years – but the device came to a seemingly premature end upon the release of the iPhone 14 lineup in 2022.Ĭoncerns first arose when the iPhone 12 mini appeared to not be selling as well as Apple had hoped, making up just six percent of iPhone 12 sales in the U.S. So why did Apple eliminate the "mini" device that some iPhone customers had come to love?Īpple debuted the iPhone 12 mini in 2020 following years of calls from iPhone fans for the company to offer a small-screen device with the latest features. The iPhone 15 lineup noticeably lacks a model with a display size below six inches, just two years after Apple extolled the virtues of a 5.4-inch device.
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